“A real-world formula for success. Any professional services firm that embraces and executes these principles will be rewarded richly!”
— CRAIG WEEKS, CPA PROFITS PLUS
ABOUT THE AUTHORS
Lee W. Frederiksen, Ph.D.
Lee is Managing Partner at Hinge, a premier professional services branding and marketing firm. He brings over 30 years of marketing experience to the firm’s clients. Lee is a former tenured professor of psychology at Virginia Tech, author of numerous books and articles, and a successful entrepreneur. He’s started and run three high-growth companies, including an $80 million runaway success. Lee has worked with many global brands, including American Express, Time Life, Capital One, Monster.com and Yahoo!
Aaron is a founding partner at Hinge. In his almost 20 years in the industry, he has been an award-winning designer, editor, strategist and writer. Over his career, he’s conceived and implemented engaging brand strategies for many professional services firms. Aaron has been published widely in local, regional and national business publications and industry magazines.