Press Kit

Spiraling Up represents the culmination of three years of research on what makes a high growth, high value professional services firm. The book lays out counter-intuitive strategies, describes their implications for a professional services firm and explains how management can begin implementing high growth, high value practices while spending less on marketing and sales. The content includes:

  • 44 charts, tables and graphics
  • 10 chapters
  • 129 pages
  • A “Key Takeaways” section at the end of each chapter
  • Resources section focused on associations and blogs
  • 6 side bars
  • Benchmarking Assessment (chapter 9)
  • Actual data from 4 research studies
  • Published by Hinge Research Institute


  • Lee W. Frederiksen, Ph.D. - Author, Research Director, and Managing Partner at Hinge
  • Aaron Taylor – Author and Partner at Hinge
  • CEOs, owners and top executives from over 350 professional service firms were the study participants
  • The research focused on and was aimed at CEOs and top executives of professional services in technology, accounting and finance, management consulting, architecture/engineering/construction, and Government contracting

Publish date: September 21, 2010
Official book launch party is September 23, 2010

Hinge Research Institute is based out of Reston, VA. The book is available for free as a downloadable PDF at and the paperback and ebook versions will soon be available for purchase on Amazon, Barnes and Noble, iTunes and other major retailers.

We wanted to better understand the priorities and challenges facing the leadership of professional services firms. As we conducted interviews we noticed some interesting findings we surfacing and we realized that this was something worth sharing. The goal of the Hinge Research Institute was to publish an informative book with clever imagery and one that demonstrated our Hingeitude.